VRBO (Vacation Rentals by Owner) has grown into a major player in the vacation rental market, offering property owners an incredible platform to reach millions of travelers. But simply listing a property isn’t enough to maximize earnings. Success on VRBO requires a strategic approach, a deep understanding of how the platform operates, and an ability to anticipate and adapt to guest expectations. Let’s unpack the key elements that drive performance on VRBO and how owners can elevate their earning potential.
Perfecting Your Listing: Beyond the Basics
Your listing is your storefront, and its quality directly impacts your bookings. Most owners know they need high-quality photos and a clear description, but there’s more to it than aesthetics.
Professional Photography with a Strategic Touch
Travelers are drawn to pictures that evoke emotion—imagine a cozy corner by the fireplace or an inviting view from the patio. Go beyond standard room shots and invest in showcasing the experience of staying at your property. VRBO allows up to 50 photos, so use this to tell a story. Include moments that highlight what sets your rental apart, whether it’s a charming garden or proximity to a bustling downtown area.
Descriptions That Answer Questions Before They’re Asked
Write your property description as if you’re answering your guests’ most common concerns. Are they wondering if they’ll have privacy, whether the kitchen is equipped for cooking large meals, or if the Wi-Fi is fast enough for remote work? Address these points directly in your listing while maintaining a conversational tone. Clear communication minimizes back-and-forth messages and can clinch a booking decision.
Strategic Pricing That Adapts to Demand
Static pricing is a missed opportunity. Using dynamic pricing tools or VRBO’s MarketMaker tool, you can adjust rates based on local demand, events, and seasonality. Keep an eye on competitor properties, but don’t solely aim to undercut prices—highlight value instead. A property priced slightly higher but with glowing reviews and standout amenities often wins out.
Smartly Managing Guest Expectations
Guest satisfaction starts before they even arrive. The better you manage expectations, the more likely you are to get five-star reviews that drive future bookings.
Clear Communication From the Start
Use VRBO’s messaging system to send a pre-arrival email outlining key details: check-in instructions, local tips, and what guests should bring. For instance, if your property is near a beach, remind them to pack towels and sunscreen. Small touches like these make a big impression.
Honesty About Potential Drawbacks
If there’s construction nearby or limited parking, mention it. Guests appreciate transparency, and managing expectations upfront avoids surprises that could lead to negative reviews.
Setting Boundaries Without Scaring Guests Away
VRBO owners sometimes hesitate to enforce house rules, but setting clear guidelines ensures everyone is on the same page. Frame rules in a guest-friendly way—for example, instead of saying “No parties,” explain that the property is in a quiet neighborhood, so excessive noise could disturb neighbors.
Mastering the Art of Reviews
Reviews are the lifeblood of your VRBO success. A high review score can significantly increase your property’s visibility on the platform, leading to more bookings.
Timing Matters
After checkout, send a personalized thank-you message to guests, gently encouraging them to leave a review. Highlight something specific about their stay—“We’re so glad you enjoyed the fire pit!”—to show you paid attention.
Responding to Reviews: Good and Bad
Always respond to reviews, no matter the rating. Thank positive reviewers and address concerns from negative ones professionally. Show potential guests that you’re attentive and willing to resolve issues.
Leverage Reviews in Marketing
Highlight glowing reviews in your listing description or on social media. A testimonial about how great the property was for a family gathering can attract similar groups.
Leveraging VRBO’s Tools and Algorithms
VRBO rewards engaged owners by giving their listings more visibility. Understanding how the platform’s system works can give you a competitive edge.
Response Rate and Time
VRBO tracks how quickly you reply to guest inquiries. Aim to respond within an hour, even if it’s just a quick acknowledgment. Setting up automated responses can help you stay on top of messages during busy periods.
Booking Score
Cancellations hurt your ranking. Avoid canceling reservations unless absolutely necessary. If you anticipate conflicts, block out dates well in advance.
Boost Your Property’s Ranking
Consistent updates to your listing can signal to VRBO’s algorithm that your property is well-maintained. Regularly refresh your photos, update your description, or adjust pricing to stay active.
Upselling Experiences and Amenities
Beyond the nightly rate, consider additional ways to earn income and elevate the guest experience.
Offer Add-Ons
Partner with local businesses to provide services like guided tours, private chefs, or spa treatments. These extras not only add value for guests but can also bring in extra revenue through commission agreements.
Premium Amenities That Guests Are Willing to Pay For
Hot tubs, game rooms, or outdoor kitchens can significantly increase your property’s appeal. When investing in upgrades, focus on features that have broad appeal and justify higher rates.
Early Check-In and Late Check-Out Fees
Guests often value flexibility, and many are willing to pay extra for it. Offering early check-in or late check-out as an optional upgrade can provide a revenue boost with minimal effort.
Staying Ahead of Trends
The vacation rental market is always shifting. Staying informed about what travelers are looking for can help you adapt and stay competitive.
Catering to Remote Workers
With the rise of remote work, more travelers are combining business and leisure. High-speed internet, ergonomic workspaces, and noise-free environments can attract this growing demographic. Highlight these features prominently in your listing.
Eco-Friendly Features
Many travelers now prioritize sustainability. Consider installing energy-efficient appliances, providing recycling bins, or stocking eco-friendly toiletries. Mention these efforts in your description to appeal to environmentally conscious guests.
Pet-Friendly Properties
Pet-friendly rentals are in high demand. Allowing pets can significantly widen your guest pool, especially for families or long-term travelers. Set clear pet policies and charge a pet fee to cover extra cleaning.
Building Long-Term Success
Maximizing earnings isn’t just about short-term wins; it’s about creating a sustainable business model that grows over time.
Fostering Repeat Guests
Encourage past guests to return by offering loyalty discounts or exclusive perks. A personalized message after their stay, thanking them and inviting them back, can leave a lasting impression.
Diversifying Your Marketing Efforts
While VRBO is a powerful platform, don’t rely on it exclusively. Build a direct booking website and use social media or email marketing to attract repeat customers. Diversification reduces reliance on any one platform and helps you build a recognizable brand.
Investing in Education
Stay ahead by learning from experts, attending webinars, or joining VRBO owner forums. The more you know about industry trends and guest preferences, the better positioned you’ll be to adapt and thrive.
Earning more on VRBO is less about luck and more about strategy. It’s about understanding your guests, fine-tuning your offering, and using the platform’s tools to your advantage. By focusing on these advanced techniques, you’ll position your rental as a top choice for travelers while maximizing your income potential.