Property managers and hosts can take advantage of Thanksgiving and other similar occasions to attract families, groups of friends, and travelers seeking a cozy place to stay and celebrate. A well-staged property isn’t enough to make your property stand out; you need to create an experience that feels like home during the holidays.
Here’s how you can make your listing irresistible and optimize your operations to maximize bookings and revenue.
Start Early: Timing Is Key
Families plan holiday trips well in advance, often months ahead. Update your listings by late summer or early fall to highlight Thanksgiving-specific amenities and promotions. Early preparation ensures your property appears in search results when travelers start making plans.
Make use of early-bird pricing and discounts. Consider offering small perks for early bookings, like a gift card to a local grocery store or a voucher for a nearby restaurant. These incentives can nudge guests to choose your property sooner rather than later.
Create a Thanksgiving-Friendly Listing
When crafting your listing, focus on what Thanksgiving travelers care about most. Go beyond the basics and tailor your description to the holiday:
– Kitchen Features:
Highlight large ovens, ample counter space, dishwashers, and cooking tools. Families will want to know if they can comfortably cook a turkey and prepare side dishes.
– Dining Setup:
Showcase your dining area with enough seating for everyone. Include the number of chairs, table dimensions, and even the type of dinnerware available.
– Cozy Atmosphere:
Mention fireplaces, blankets, and ambient lighting options to help guests picture a warm holiday gathering.
Use professional photos to emphasize these features. A well-lit shot of a dining table set for Thanksgiving dinner, with a centerpiece and seasonal decor, can make a huge impact.
Stock Up on Essentials
Provide holiday-specific supplies to make your property feel ready for Thanksgiving. Thoughtful touches go a long way in improving guest satisfaction:
– Kitchen Must-Haves:
Stock roasting pans, basters, pie dishes, serving platters, and enough utensils. Don’t forget wine glasses and bottle openers.
– Seasonal Decor:
Simple decorations like autumn wreaths, pumpkins, and candles can transform your property. Avoid clutter—keep it tasteful.
– Entertainment Options:
Families often spend Thanksgiving watching movies or playing games. Offer a selection of board games, streaming subscriptions, or even local cable for sports enthusiasts.
Offer Flexible Check-In and Check-Out
Thanksgiving plans don’t always fit neatly into standard check-in and check-out times. Offering flexible options can make your property more appealing.
Consider an early check-in on Wednesday or a late check-out on Friday to accommodate travel schedules. If logistics allow, allowing stays that span the entire weekend can also boost bookings.
Cater to Larger Groups
Thanksgiving is a time for family gatherings, so expect group bookings. Prepare your property accordingly:
– Extra Sleeping Arrangements:
Add air mattresses, sofa beds, or cots if space permits. Make sure extra linens and blankets are available.
– Seating for All:
Supplement your dining area with folding chairs or benches if necessary. Guests will appreciate having room for everyone at the table.
– Ample Parking:
Highlight available parking spaces, especially if your property can accommodate multiple vehicles.
Highlight Local Attractions
Out-of-town guests will be looking for ways to enjoy the area. Create a Thanksgiving-specific guide to local events and activities:
– Holiday Parades:
Many cities host Thanksgiving Day parades—mention these if they’re nearby.
– Parks and Trails:
Suggest places for a post-dinner walk or outdoor activities for families.
– Shopping:
Black Friday is part of the Thanksgiving experience for many. List popular shopping centers and provide tips for navigating crowds.
Provide printed or digital guides in your property, so guests can easily access this information during their stay.
Market Through Multiple Channels
To maximize exposure, don’t rely solely on one booking platform. Use email marketing, social media, and even local advertising to promote your property.
– Email Campaigns:
Reach out to past guests with a Thanksgiving promotion. Include photos of your decorated property and highlight seasonal features.
– Social Media:
Share posts showcasing how your rental is perfect for the holiday. Use hashtags like #ThanksgivingGetaway or #HolidayRental to reach a wider audience.
– Local Networks:
Partner with local businesses to cross-promote your rental. For instance, a nearby bakery could include your flyer in their Thanksgiving orders.
Use Smart Guest Screening
Thanksgiving often involves large groups, which can increase the risk of property damage or unauthorized parties. Implement a reliable guest screening process to ensure your property is in good hands.
Leverage tools that verify guests’ identities, check reviews from previous stays, and assess the likelihood of rule violations. Platforms like Autohost can help automate this process, providing peace of mind while you focus on delivering a great guest experience.
Set Clear House Rules
Holiday celebrations can get lively, so set clear expectations to protect your property. Some key areas to address include:
– Noise Levels:
Specify quiet hours and enforce local noise ordinances.
– Visitor Limits:
Make it clear whether guests can invite additional people.
– Cooking Rules:
Provide guidance on safe use of kitchen appliances to prevent mishaps.
Display these rules prominently in your listing and within the property itself. A friendly but firm tone can help ensure compliance.
Price Strategically
Thanksgiving is a peak booking period, so adjust your rates to reflect demand. Use dynamic pricing tools to analyze trends and set competitive yet profitable rates.
Consider bundling discounts for longer stays. Offering a reduced rate for bookings of three or more nights can encourage guests to extend their trip, boosting your revenue while reducing turnover.
Streamline Communication
Effective communication builds trust and ensures a smoother experience for everyone. Be proactive and responsive throughout the booking process and during the stay.
– Pre-Stay:
Send a welcome email with check-in instructions, house rules, and local recommendations. Include details specific to Thanksgiving, like where to buy fresh groceries or prepared meals.
– During the Stay:
Be available to address questions or concerns quickly. Providing multiple contact options—phone, email, and messaging through the platform—can make guests feel supported.
– Post-Stay:
Follow up with a thank-you message and encourage reviews. Positive reviews from holiday stays can attract more bookings in the future.
Plan for Post-Thanksgiving Cleaning
The holiday can leave behind a bigger mess than usual, so prepare accordingly. Schedule additional cleaning staff if needed and ensure your team knows how to handle common issues like grease spills or food stains.
Charge a cleaning fee that reflects the extra effort required for post-holiday turnover. Be upfront about this fee in your listing to avoid surprises for guests.
By optimizing your property and operations for Thanksgiving travelers, you can tap into the holiday spirit and turn it into a profitable opportunity. A little preparation goes a long way in creating memorable experiences that keep guests coming back year after year.